Almost 100 years after General Motors co-founder William Durant debuted the logo, the Chevrolet bowtie is perhaps the most identifiable mark in GM’s bevy of brands. Thing is, it seems there is no real ...

It’s arguably one of the most recognized automotive logos in the world, yet the actual origins of Chevrolet‘s infamous ‘Bowtie’ remain shrouded in mystery. For many years, the official line was that ...

To mark the 100th anniversary of Chevy’s logo this year, the car company has created this graphic charting the evolution of the iconic bowtie. But did you know that the origins of the slanted cross ...

When the Corvette was redesigned for 1968, it carried over the same crossed-flags logo from the C2. That design remained unchanged until 1973, when this dramatic round emblem featuring a red ...

Few automobile logos are as recognizable as Chevrolet’s bow tie. You’d think the story of its creation would be well-known. Actually, it’s a bone of contention. All historians agree on one thing: The ...