Masino, who had come to Cracker Barrel after stints at Starbucks and Taco Bell, added that the company “has already begun ...

Julie Felss Masino discusses Cracker Barrel's failed logo update and ongoing pressure from activist investor Sardar Biglari ...

Julie Felss Masino reportedly dismissed talk of an "ideological" reason for the reimagined logo that fueled right-wing ...

In August, Cracker Barrel changed, then changed back, its logo. The company's CEO shed light on the reasoning.

Cracker Barrel CEO Julie Felss Masino appeared before investors at the 13D Monitor Active-Passive Investor Summit in New York ...

Cracker Barrel had debuted its new logo in August, but quickly faced backlash for ditching a depiction of the “Old Timer” ...

Julie Masino, who heads the Lebanon, Tenn.-based brand, said the rebranding wasn’t “meant to be controversial” at an investor ...

The news cycle has moved well past the Cracker Barrel logo change scandal, but the CEO isn’t finished making excuses. The disastrous attempt to bring the rustic […] ...

Cracker Barrel CEO Julie Felss Masino is clearing the air about what led her to change the franchise’s logo before public uproar forced her to revert it back.