Empowering growth at the franchise level Franchise operations thrive on trust, and Mang Inasal’s Regional Business Unit Head for North Luzon, Kelly Abedes, understands how to build it.

Mang Inasal, the chicken barbecue business of the Jollibee Group, is intent on dominating the grilled food category in the next five years, banking on its surging brand value to drive growth.