Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I met a young Punjabi entrepreneur at a networking event in San Francisco a few years ago.

Personal branding is all about who you are as an individual—it reflects your personality, skills, and the genuine you. On the other hand, business branding focuses on what a company offers and how it ...

In recent years, social media platforms have become a key way for entrepreneurs to build a personal brand. While these brands are essential for grabbing the attention of target audiences and gaining ...

Branding and PR will decide which story wins. When Harry Arnett, Stephen Levinson and Mark Wahlberg looked at the overlap between fitness and fashion, they spotted an opportunity and built their ...

Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

Love him or loathe him, President Donald Trump knows branding. From his real estate empire to his 15-season TV show, “The Apprentice” and ultimately the presidency, Trump has maintained a strong, ...

Jointly owned by the business community and the University of Melbourne, MBS is home to Australia’s best MBA […] ...