The British Army has launched a new recruitment drive featuring robots. The campaign called Nothing Can Do What A Soldier Can Do contains the message that while new technologies are being used by ...

London: The British Army has rejected 173 aspiring soldiers over the past four years due to poor dental health, according to ...

But one recruitment tactic has proved especially controversial. In June 2018, The Guardian reported that the British Army had advertised recruitment material on social media to 16-year-olds around ...

The British Army is also putting out advertisements with collage images of muscles, emoji, applied cosmetics, and so on with captions like: "Confidence can be built for a summertime or it can last ...

The idea began in 2016, with the British Army facing a manning shortfall of about 5,000 soldiers and multiple years of missed recruiting goals. Like in the U.S., a dwindling veteran population, a ...

The British Army's latest recruiting campaign is targeting 'phone zombies' and 'me me me millennials' in hopes of adding to their ranks.

Three of the British army's new recruitment ads.Ministry of Defence Jan. 3, 2019, 5:59 AM EST / UpdatedJan. 3, 2019, 11:00 AM EST By Linda Givetash ...

The British army is much smaller now, but the percentage of soldiers on active duty is more than in the Second World War. Their deployments include Northern Ireland, the Balkans and Iraq.