Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization.
You might be staring at your SEO checklist in disbelief right now. Rightfully so. You’re already optimized the metadata, headers, internal links, copy, and even done some technical setup for every ...
The world of free stock photos can be a difficult one to navigate. If you’re using a paid image repository like iStockphoto or Shutterstock, your rights and responsibilities are clear: You pay for the ...
In order to get that attention, it’s important to use images strategically. When implemented properly, images can complement and enhance your content, catch the interest of new readers, and improve ...
As blog writers, we’re always looking for the right image to go with our content. This search can get lengthy and tricky due to laws and rules about which photos we can and can’t use in our posts. One ...
Images often make up the largest part of webpages. They have their own tab on Google results and even their own algorithm. Appearing in image results should be part of a complete SEO strategy to reach ...
Google’s official slogan is “Don’t Be Evil”, but it’s long been rumoured that the company has a second, internal motto that they tend to keep under wraps: “You’re either fast, or you’re f***ed.” We’ve ...