The jump to black-and-white branding is not Max's first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name "HBO Max ...

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...