Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

The new logo looks more like the classic black-and-white logo used by HBO for decades. The logo reportedly updated on the streaming service on Sunday morning. Millions will be watching "The White ...

The jump to black-and-white branding is not Max's first aesthetic ... Notably, the dotted "a" in the middle of the Max logo evoked another dotted logo vowel: the "O" in HBO. At the time, CEO ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...

The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...