Sydney Sweeney’s new American Eagle fall 2025 campaign is facing backlash over its “great jeans” slogan, with critics calling it a tone-deaf nod to eugenics-era beauty standards while the viral ...

On the back of strong campaigns from Shiseido and Weleda, Will Glynn-Jones reveals how brands can benefit from digital ...

Rare Beauty, Kylie Cosmetics, Rhode, Fenty Beauty, Haus Labs. Whether you're heavily invested in the beauty scene or not, it's clear to see that launching a beauty brand — what was once a rare ...

The Gen X beauty consumer is a powerful one in terms of spending power, though it has historically been underserved by the category. Increasingly, brands like Myne and Skyn Iceland founder Sarah ...