Mattel announced this morning they have partnered with Zygna development studio Rollic to release a new Barbie mobile game for 2024. The company sent out a statement this morning, of which we have ...

Mattel has announced a partnership with Rollic, a subsidiary of Zynga, for the purpose of producing a new Barbie mobile game slated to launch sometime in 2024. The game's title and precise launch date ...

With Barbie having made a massive splash with a highly successful movie in 2023, it looks like Mattel and Zynga subsidiary developer Rollic are looking to capitalize further with a new mobile game.

Toy giant and brand-owner Mattel has announced a new partnership with Rollic, the Istanbul-based game developer and publisher, to produce a new “mass market” Barbie mobile game for release “later this ...

Earlier this month, we ran a string of Mattel announcements, making plain their gaming vision and plans for the future. Following the hit success of the Barbie movie, Mattel announced a new ...

On the heels of the Barbie movie’s overwhelming success last year (and Barbie’s reemergence in the hearts of older fans), Mattel set out to find a way to bring Barbie to a new generation of gamers for ...