BMW just made a subtle change to the logo on its latest car. The German automaker simplified the roundel on its new, fully electric BMW iX3 by removing the inner outlines of the logo. Most people ...

BMW hosted a change at the beginning of this decade when it unveiled a flat, transparent-ring version of its classic roundel for marketing and digital use. That logo stripped away chrome and ...

Over the last few years it seems like every car brand under the sun has revealed a new logo. And they've mostly followed the same formula – flattening the existing design into a more digital friendly ...

A subtle update gives BMW’s roundel a satin black finish and slimmer letters, first seen on the Neue Klasse iX3. BMW hosted a change at the beginning of this decade when it unveiled a flat, ...