The new BMW roundel debuted on the iX3 EV SUV, and it'll be introduced on other models starting next month.

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The remaining chrome elements now carry a darker, smoked tone, adding a more contemporary touch. The BMW lettering has been refined with thinner characters, and the black surround has moved away from ...

The new badge still features a throttle body and a crankshaft, as BMW brings Alpina in-house and prepares to launch a new ...

BMW’s cars rarely come cheap, and that’s very much by design. Behind the blue-and-white roundel sits a global web of ...

At first glance, BMW does not care what its fanbase thinks about the design of its modern-day cars. But it does. After all, the huge kidney grille hasn't reached the entire lineup, and fortunately, ...

Leigh Poindexter, 41, owner of a motion picture craft–service company who lives in Altadena, Calif., on her 1970 BMW 2002, as told to A.J. Baime. In 2008, when I was 25, I was living in Oakland, and I ...