The four interlocking rings of the Audi logo is one of the most recognisable symbols of the car world. It represents the brand's heritage and cultural history, but it's gone through some controversy ...

Despite Audi being synonymous with Quattro, the German automaker's famous four-ring logo is entirely unrelated to its all-wheel-drive system and predates Quattro's introduction by 48 years. The four ...

Automakers get effusive about the semantics and symbology of their branding, and German automaker Audi is no exception. Its “four rings,” dating back to the early 1930s, first referred to the four ...