Looking ahead, two of the aforementioned factors face significant uncertainties. First of all, Apple has created the hype that starting in 2025, the introduction of AI-enabled phones will drive ...

Bloomberg's Apple guru Mark Gurman notes that the new Siri will "lean on Google's Gemini model" for features such as AI-powered web search. Apple expects Gemini ...

Jonathan Ive helped change company's fortunes with his whimsical creations San Francisco: Steve Jobs has been Apple's most recognisable personality, but much of its cachet comes from its clean, ...

Apple ( AAPL)'s stock has gone from bad to worse this year, plunging 12% already this afternoon to $453 a share, significantly off of its 52-week high of $705 reached in September. Only recently talk ...

A self-proclaimed finance guru has revealed a 'secret' in Apple's return policy that many iPhone users are thrilled to now know. In a TikTok video seen by more than 4.4 million viewers, Faares Quadri ...

Apple's elusive self-driving electric car project has become even more intriguing with the news that the tech giant has recruited Lamborghini's chassis guru Luigi Taraborelli. According to a Bloomberg ...

Jonathan Ive led Apple’s product design for decades, from the Technicolor iMac that revived the company’s fortunes in the late ’90s to the softly minimalist iPhone that turned Apple into one of the ...

Former AMD chip designer Jim Mergard, a noted engineer of both desktop class and mobile processors, is said to have been hired Apple after working for a short time at Samsung. According to The Wall ...