BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The brand is focusing on authenticity and Kobe Bryant's legacy as it debuts new ...

By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 hours 43 min ago By Ad Age Staff - 9 months ago ...

New York (CNN) — When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the #1 global sports drink,” toppling PepsiCo’s Gatorade from ...

The drink, called PLEZi Hydration is available at Amazon and at select grocery stores in California, the home of Curry’s team ...

Steph Curry’s new PLEZi Hydration beverage line features no-added-sugar sports drinks. The drinks come in three fruity flavors. My favorite, Tropical Punch, has a nostalgic feel. Today ...

Perhaps best known for his on-court dominance, NBA player Steph Curry is hoping some of that success translates into the crowded court of sports drinks. The drink, called PLEZi Hydration ...