MediaWallah, an onboarding and identity resolution firm, has formed an integration with the Adobe Real-time Customer Data Platform. Adobe customers will be able to access MediaWallah’s identity graph ...
This is the 11th in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, ...
Adobe on Wednesday announced the general availability of data governance tools in its Customer Data Platform (CDP). The platform is designed to help marketers combine known customer data with ...
The Customer Data Platform (CDP) industry has seen its share of growth. For the first half of this year, the industry added 19 new vendors, 2,300 employees and $680 million in cumulative funding, ...
The Trade Desk, a demand-side advertising platform (DSP) provider, today announced an integration with the Adobe Real-Time Customer Data Platform (CDP), enabling marketers to activate first-party data ...
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