Shares of Royal Caribbean Group RCL slipped 2.98% to $266.60 Friday, on what proved to be an all-around dismal trading session for the stock market, with the S&P 500 Index SPX falling 0.50% to 6,040.53 and Dow Jones Industrial Average DJIA falling 0.75% to 44,544.66. The stock's fall snapped a four-day winning streak.

Shares of Royal Caribbean Group (NYSE: RCL) hit an all-time high today after the cruise ship operator reported solid earnings and strong guidance, as well as made a major new announcement. Royal Caribbean CEO Jason Liberty said the company has been seeing a significant increase in demand for its various brands,

The stock’s bullish 50-day moving average has been providing strong trend support for the last two weeks as shares were leaking to lower prices at $225. Today’s response to the earnings report fortifies the stock’s short- and long-term trend as even more bullish.