The Peptide Lip Shape isn't a lip liner though, per se. It's meant to be a contour for your lips to add definition and color while also making your lips look and feel more plump and hydrated. The formula actually features peptides,

Hailey Bieber knows how to build the hype around a product. The beauty mogul, influencer (she has a casual 54 million followers) and model has been teasing a new launch from her beauty brand Rhode for months. Now, the peptide lip shape is finally here.