During Thursday’s Apple Music Super Bowl Halftime Show press conference, the rapper teased what fans can expect from his performance this Sunday.

Kendrick Lamar will "put rap culture on the forefront, where it needs to be" during his performance at the Super Bowl LIX halftime show, he said Thursday in New Orleans.

Kendrick Lamar said fans can expect to hear the tale of his rise from humble beginnings to rap superstardom when he headlines the Super Bowl halftime show on Sunday.