Actor Kim Soo-hyun’s agency, Goldmedalist, has filed an additional criminal complaint against Kim Se-ui, operator of the YouTube channel Hoverlab, accusing him of making threats during a live stream.

The agency of embattled Korean actor Kim Soo-hyun filed criminal complaints against the operator of the HoverLab YouTube channel and family members of the late Korean actress Kim Sae Ron.

The controversy surrounding Kim Soo-hyun underscores the vulnerability of celebrity endorsements amid scandalous allegations. As companies continue to safeguard their reputations, Kim faces a challenging path to reclaim public trust. The case highlights the precarious nature of fame and the rapidity with which a carefully built image can unravel.