Threads is testing a way to create custom feeds for certain profiles or topics, Meta CEO Mark Zuckerberg announced on Friday. The upcoming feature should make it easier to keep tabs on different interests, such as your favorite sports team or even technology-related news.

Meta CEO Mark Zuckerberg on Friday announced the company's X competitor, Threads, would begin testing custom feeds for specific topics and profiles,

As the competition between Bluesky and Threads heats up, Meta is adding a new feature to Threads that will likely look familiar to Bluesky users: custom feeds. The Meta-owned service is starting to test a feature that allows users to pin topic-based feeds to the home screen of the app.

Threads has expanded its roll-out of swipeable custom topic feeds from the main timeline, which could make it easier to engage in more community discussions in the app. View on Threads As explained by Instagram and Threads chief Adam Mosseri (I wonder at what point Threads will get its own chief),

The feature mirrors one launched by Bluesky last year. With Bluesky's user base expanding, Threads faces increasing competition, making this update particularly timely.

Threads, Meta’s text-based social network, is experimenting with a new feature that allows users to create custom feeds based on specific topics or accounts. This addition aims to provide users

Threads is testing out a new feature that lets users create custom feeds around specific topics or people. This is similar to how X (formerly Twitter) has Lists and how Bluesky allows for personalized feeds.

Meta, the parent company of Facebook and Instagram, is adding a new capability to its Threads app. The update lets users create custom feeds based on certain topics, and pin them on their home screen. The move comes as a response to the increasing competition from Bluesky, which had introduced a similar feature last year.

Bluesky just went public with a new milestone that described its surge in users with record-breaking downloads. The news might be great for the app but it’s certainly worrying for arch rivals like Meta whose Threads platform is seriously feeling the heat.