Lara is a town in Victoria, 18 km north-east of the Geelong CBD, inland from the Princes Freeway to Melbourne. Its population at the 2021 ce…Lara is a town in Victoria, 18 km north-east of the Geelong CBD, inland from the Princes Freeway to Melbourne. Its population at the 2021 census was 19,014. Lara and its surrounding land was occupied for tens of thousands of years before European colonisation by the Wadawurrung people.